According to a study by market research firm Euromonitor, sales of consumer healthcare products reached USD $217 billion globally in 2016. As consumers continue to spend increasingly more time on mobile, many consumer healthcare brands have begun to ask: how can they build awareness and relevance among newer, younger audiences on mobile? And in this example with our BrandPlayable for Visine, we did just that.
Through this retro neon-themed shooter game, users wielded a bottle of Visine to shoot an attack of dry eyes, blasting them with cool blue Visine eye drops. By including the actual product application into the gameplay, users played the game and were subtly educated on how to use the product. Making the product the hero of this experience also reinforced affinity for the brand making it exciting and relevant to users.
In this BrandPlayable, users were able to complete the customer journey through a co-branded Walmart site link to purchase Visine directly. This campaign performed amazingly well as measured by user time spent, clicks to Walmart’s site, and sharing with friends.
For more information on Gamified Playables, please visit https://www.gamecommerce.com or drop us a note to firstname.lastname@example.org. You can also check out what other innovative brands have built in our gallery.